Prestigious Pirelli Calendar Shot on Location at UXUA

UXUA is location for the 2010 Pirelli Calendar shoot

One of the most prestigious assignments any photographer can receive is to shoot a Pirelli Calendar, in which the world’s most beautiful women are shot at some of the most stunning locations worldwide. The 2010 edition has been entrusted to influential American photographer Terry Richardson, and the shoot location was none other than the newly opened UXUA Casa Hotel.

UXUA found itself inhabited by 11 of the world’s top upcoming modelling talent, from such names as Daisy Lowe, Lily Cole, Miranda Kerr, Ana Beatriz Barros, Marloes Horst, and Rosie Huntington-Whiteley. In keeping with the stunning natural setting of UXUA and the surrounding area, the calendar’s goal was to emphasize a natural sensuality and eroticism, with very little use of makeup and effects, and no photo-retouching.

The official launch of the calendar will take place on November 19 in London.

Don’t hold your breath for a copy, as always the calendar is not for sale and is distributed in extremely limited quantities to a shortlist of celebrities and opinion leaders worldwide.

A short preview of images of the shoot can be seen on the website of the Italian edition of Vanity Fair Magazine.

A summary of the amazing history of the Pirelli Calendar can be seen courtesy of Pirelli.